The Story Shop

Charity retail re-imagined

Think of charities and retail and you’re probably going to imagine scruffy shops on run-down high-streets. Well, think again, because in pride of place at the centre of the UK’s premier shopping malls is a brand new concept from World Vision, the world's largest international children's charity.

Omnifi was appointed to develop a range of innovative interactive technologies that form a key part of the experience, working closely alongside the World Vision team and award winning design agency The Yard Creative.

Interactive Mirrors / IoT Fixtures / Tap to Donate

The process

We want donors to walk away not only feeling good about what they have just given, but amazed and overwhelmed with the difference they can make and the journey they are only just beginning.

Steve Wood, Head of Supporter Growth at World Vision UK.

PRESS

http://echochamber.com/article/the-story-shop-london/

http://www.dexigner.com/news/28336

http://www.retail-focus.co.uk/news/1636-world-vision-opens-charity-shop-but-not-as-we-know-it

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