Think of charities and retail and you’re probably going to imagine scruffy shops on run-down high-streets. Well, think again, because in pride of place at the centre of the UK’s premier shopping malls is a brand new concept from World Vision, the world's largest international children's charity.
Omnifi was appointed to develop a range of innovative interactive technologies that form a key part of the experience, working closely alongside the World Vision team and award winning design agency The Yard Creative.
The touchscreen mirror is designed to catch the attention of passing shoppers and draw them into the experience. Movement sensors on the screen detect people as they pass close by and this then triggers an initial attractor video sequence where a young child beckons to you from behind the glass.
As you approach you are asked to touch the child’s hand. The touch-overlay on the mirror registers the contact and then the engagement begins and rolls through a series of interactive video sequences, eventually nudging the user to explore the rest of the Story Shop.
Contactless donations are accepted in the Story Shop via a contactless payment unit subtly secreted behind one of the polished wood panels.
Payments amounts are selected via an embedded iPad and the whole thing is managed by a bespoke app we built especially for the experience.
Interactive Drawers are dotted around the Story Shop and help tell the story of the characters that form the narrative of the experience.
The drawers are fitted with switches that are linked to small screens. These screens are in turn attached to small format PC sticks that play videos on the screen as the drawers open.
We want donors to walk away not only feeling good about what they have just given, but amazed and overwhelmed with the difference they can make and the journey they are only just beginning.