LFC Connected Stadium Strategy

Improving match day fan experience

We’re proud to have been involved with researching and defining the stadium digital experience and technology approach for one of the world's most famous sporting venues.

Working with digital, customer experience and operational teams we explored and helped fathom the huge opportunities and challenges around connectivity, improving fan experience and commercial and operational requirements of a modern sports stadium with a global fan base.

Better connected spaces

Our process

We conducted face to face stakeholder interviews with a wide range of LFC internal stakeholders and worked with LFC internal teams to identify key customer segments – which we then referenced in the subsequent ideation and creative work-streams. 

We then planned and attended match-day observations, recorded our findings (pictures, videos and contemporaneous and post-event notes) and fed these into later ideation and strategy work.

We pulled a lot of our content and initial findings together for an ideation session with LFC stakeholders where we explored the match-day journey and identified gaps and opportunities as well as collaborating on a number of high-level experience concepts. 

Finally we pulled everything into a set of vision and strategy documents including a stadium technology roadmap. 

 

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