World Vision launches Garden of Hope

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Tap to donate iPad application and digital display screens, all tied into an integrated retail experience.

 

Since we worked with World Vision last year on The Story Shop, that re-imagined charity retail using innovative, interactive and engaging technology, the concept has gone on to win multiple awards and, more importantly, deliver good ROI for the organisation. 

Omnifi has teamed up with the International children’s charity again on a new interactive experience at Westfield Stratford City called The Garden of Hope. We worked closely with creative retail design agency The Yard Creative to bring their vision to life. 

The installation features integral tech that helps engage shoppers with communities and children around the world. Featuring IoT controlled giant White Jade flowers, and touch-screens that create an immersive story telling experience for potential sponsors. 

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IoT flowers mechanism being tested

 

The team at Omnifi were responsible for concepting, design and developing the moving flowers of the Garden of Hope – which are used to attract passing footfall. We also developed the Tap to Donate iPad application which uses a wireless iZettle card reader, allowing anyone to donate to the charity within 30 seconds (you don’t even need to talk to anyone to do it!) 

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Jack our lead engineer testing the IoT flowers. At the front is the touch-screen map interface.

 

Dotted around the experience are four different screens (ranging from 55” down to 22”.) The interactive experience that sits on the screens includes a Map Mode, Story mode and DEC takeover mode.

Map mode is used to educate and interest users on the work that World Vision does around the globe, as well as give users information on how they can support World Vision. The experience has been built to be used with no guidance from a Fundraiser. 

Story mode allows visitors to view a story of a featured child – this is World Vision’s opportunity to convey the amazing work they do across the world and we’ve delivered these stories in a swipeable editorial format.

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Touchscreen featuring the interactive Map mode.

 

We can’t wait to see what positive impact the Garden of Hope has on the sponsorship levels for World Vision.

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