Our Physical Web Platform wins Innovate UK grant

Physical Web Beacons and Retail


Investment to fund Physical Web platform testing and development.

We are delighted to have secured a grant from Innovate UK as part of our aim to create better connected spaces with forward thinking clients in the retail and leisure industries.

Following on from the release of our MVP platform last year, we’ve secured funds from Innovate UK to test and develop our Physical Web Platform, associated technology and content and marketing approaches.

The money will support a number of in-market trials with retailers, leisure operators and brands. The grant was awarded as part of the ‘Emerging and Enabling Technologies’ competition and will be paid over the next eight months.

Innovate UK funds our Physical Web Platform development

We’re extremely pleased to been awarded this funding, we were competing against a number of other excellent business and we are delighted to have been selected by Innovate UK, who have recognised the potential of the Physical Web Platform and our businesses’ ability to exploit this exciting emerging technology.

We are currently in the process of agreeing trials with a range of test partners, with a focus on retail and leisure environments, where we believe the technology has huge potential to create more efficient and seamless customer journeys, improved communications and cross-channel commerce.

More information and ways to take part in funded trials 


Simon is leading our Omnibeacon project. He’s in charge of testing and development of the Physical Web Platform in partnership with retail clients and creating a market ready service by the end of the Innovate UK funded project.

Any organisation wishing to take part in trials or find out more about the technology and platform should get in touch with Simon by calling the office on 020 37441546 or e-mailing info@omnifi.co.uk

For more information on the platform and its application in retail, please read the articles below and for a top-line summary visit our dedicated micro-site. http://omni.link/

About Innovate UK

Innovate UK is the UK’s innovation agency. Innovate UK works with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy – delivering productivity, new jobs and exports. The aim at Innovate UK is to keep the UK globally competitive in the race for future prosperity. www.innovateuk.gov.uk

A full list of the competition winners for ‘Emerging and Enabling Technologies’ can be found here.

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