Brixton Rooftop launches Christmas website for South Pole Saloon

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Following the success of the summer web redevelopment, Brixton Rooftop asked us to continue working with them, this time with the task of building an innovative and interactive Winter-themed website with a tight focus on UX and driving bookings.

 

With the aim of introducing South Pole Saloon, the Winter-exclusive experience for Brixton Beach, we hit home the key seasonal features  with a background promotional video behind text that describes the secret wooden cabins, live bands, interactive performances and more. We used the immersiveness of the promo video itself, married with the darker, moodier swatches of maroon, violet and navy throughout the whole website, to create a highly seductive and alluring experience for the web user.

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At the bottom of the website, we offered easy navigation to the Events Calendar, Shared Party Nights, Packages and Exclusive Venue Hire pages. There is a Booking Enquiry form, powered by marketing-leading bookings engine Design My Night. Users who want to buy tickets from South Pole Saloon are also directed to the bookings-hosted page that displays a full calendar of forthcoming events and topline details  (date, location, special event and ticket pricing).

 

The design of the website has also been optimised for viewing on mobile phones and tablet devices. Overall, we’ve designed the site not only to look good, but also to deliver optimal ROI and footfall, with everything channelled towards easy interaction and conversion.

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