Be At One App and Website
We are proud to announce that Omnifi has teamed up with leading cocktail bar specialist Be At One to relaunch their digital presence across native apps and their website.
As the brand was undergoing a creative redevelopment, it gave us great scope to overhaul the whole UX and design of all digital touchpoints.
The Be At One apps (iOS and Android) and website have innovative features for guests, such as ‘Drinkr’, where you can play a Tinder-inspired cocktail game to find out what your ideal cocktail is from the selection of over 100 drinks, and be rewarded with a £5 cocktail voucher – an improvement on the already existing and industry leading Appi Hour, as well as the items you’d expect: listing all cocktails with ingredients, integration with market-leading bookings engine Design My Night, as well as an editorial section featuring Be At One’s monthly news, and more.
The app delivers a constant stream of targeted promotions that can be redeemed in bar via mobile vouchers. The ‘Book’ and ‘Bars’ features are designed to drive footfall and also begin to personalise the venue experience, with information about the bartending teams in each bar.
Both platforms integrate with Google Maps, and the app also features a neat ‘Get Me There’ link with directions from Citymapper.
All these ingredients blend together to create a very tailored experience for customers, while demonstrating Be At One’s unique and quirky cocktail-focussed brand.
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