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Shining a light on retail innovations, new digital stores and connected spaces.

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Adidas Originals interactive campaign

Adidas has launched an Originals NMD campaign which connects Europe through interactive digital cubes.

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Clothing Display

What exactly is the 'Internet of Clothing'?

Avery Dennison announces partnership with IoT platform EVRYTHNG that will introduce the “Internet of Clothing”.

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Mcdonalds

McDonald's introduces customer tablets

McDonalds is now introducing customer tablet devices in its restaurants across UK after a successful trial in 2015.

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The drum

Smart mannequins and AR make-overs

The future of in-store could include smart mannequins and AR make-overs for an experiential, personal shopping experience.

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3-devices-very

Shop Direct's mobile driven retail transformation

Shop Direct transforms itself from its 80 year-old catalogue to an entirely digital business via the mobile web.

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Quality Street Digital Screen

Nestle and Asda's in-aisle digital screens

Nestle alongside Asda have been working together to further marketing campaigns with in-aisle digital screens.

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Vivid_house_party

Virgin Media's virtual reality experience

Virgin Media is giving customers a chance to experience virtual reality in some of its UK stores, to improve consumer engagement.

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Ikea - Nigel Mykura

Ikea's HTC virtual reality experience

Ikea is now using a HTC Vive virtual reality app so that consumers can interact with and customise their ideal kitchen.

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Memphis Apple Store - The Commercial Appeal

Apple opens a new store in Memphis

Apple has opened a new store in Memphis, Tennessee with a wooden interior and a wall-sized digital screen.

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