Adidas Originals interactive campaign
Adidas has launched an Originals NMD campaign which connects Europe through interactive digital cubes.
What exactly is the 'Internet of Clothing'?
Avery Dennison announces partnership with IoT platform EVRYTHNG that will introduce the “Internet of Clothing”.
McDonald's introduces customer tablets
McDonalds is now introducing customer tablet devices in its restaurants across UK after a successful trial in 2015.
Smart mannequins and AR make-overs
The future of in-store could include smart mannequins and AR make-overs for an experiential, personal shopping experience.
Shop Direct's mobile driven retail transformation
Shop Direct transforms itself from its 80 year-old catalogue to an entirely digital business via the mobile web.
Nestle and Asda's in-aisle digital screens
Nestle alongside Asda have been working together to further marketing campaigns with in-aisle digital screens.
Virgin Media's virtual reality experience
Virgin Media is giving customers a chance to experience virtual reality in some of its UK stores, to improve consumer engagement.
Ikea's HTC virtual reality experience
Ikea is now using a HTC Vive virtual reality app so that consumers can interact with and customise their ideal kitchen.
Apple opens a new store in Memphis
Apple has opened a new store in Memphis, Tennessee with a wooden interior and a wall-sized digital screen.