McDonald’s bridges retail and digital
Future McDonald’s service proposition lies in harnessing digital to lift the restaurant experience with an ordering kiosk and mobile click-and-collect systems.
Despite Mcdonalds admitting its late commitment to the digital game and struggle to bridge retail and digital customer and digital officer Woreczek said; ‘the future of the McDonald’s service proposition lies in harnessing digital to lift the restaurant experience with features such as an ordering kiosk and mobile click-and-collect systems’.
McDonald’s has credited Starbucks’ focus on technology as the inspiration for its efforts to link its offline and online channels.
Woreczek also has revealed that this concept was strongly influenced by the Starbucks’ app, therefore emphasising on the urgency to launch its first global mobile app.
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