Comeback in-store for kiosks?
Recently it seems kiosks are making a surprise re-appearance in retail despite been used in connected stores for over a decade and often being removed after aborted trials. In fact, we know that many clients have tried and failed to achieve ROI with in-store kiosks, given their high capital cost and the rise of consumer owned smartphones.
So we were surprised to see these large and expensive metal lumps seem to be making some sort of a comeback. Is this the start of a post-mobile trend?
Kiosks in retail
Discount Drug Mart will be putting 3D kiosks into stores through a multi-year partnership with Provision Interactive Technologies to install the proprietary technology into the drug stores locations. The kiosks feature eye catching 3D holograph graphics that provide customers with information as well as promotions, rewards and coupons.
Fast Fashion retailer Quiz is bringing tech into their physical store with their new Stratford London Westfield location that features, digital signage, kiosks and a staff app. The prominent in store technology allows customers, amongst other things, to enjoyably shop the full online collection whilst in store.
Walmart has also been trialling a series of touchscreens including an ‘endless shopping aisle’ kiosk as it promotes connected stores, allowing customers to seamlessly browse all products online while in-store. The superstore is also testing a 24-hour automated pickup kiosk for groceries.
Kiosks in restaurants
Restaurants are turning to kiosks for quicker transactions with the self-service option designed to decrease waiting times for customers. Subway recently announced launching digital kiosks to boost sales and a new mobile app for quicker transactions. Additionally McDonald’s has already been using kiosks creating connected stores where customers are able to quickly place orders before picking up at the counter. The fast food chain now plans to upgrade 2,500 restaurants to its “Experience of the Future”. The initiative leverages the convenience and technology of kiosk ordering and table service as well as improving functionality of its mobile app.
Kiosks in supermarkets
After acquiring Whole Foods, Amazon has unveiled a concept for the future of the grocer, 365 by Whole Foods Market. The new stores feature digital scales for weighing food, digital price tags that can enable quick price changes and iPad kiosks in the center of the store that lets customers order food from the in-store kitchen.
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