Hammerson completes trial of in-app visual search
Hammerson has announced that is has successfully concluded a Beta trial of a visual search tool within its retail app. The ‘Find similar’ service allows users to take a picture (or upload one from their phone) and find similar items stocked by shopping centre brands. The search results also provide users with a map to drive footfall to the relevant retailers.
No indication from the press release if the service ties into live stock availability in-store or how the retail product data/imagery is being provided (scraping eCommerce sites we suspect). Also to note is that the Hammerson App has (according to Essential Retail) only achieved 300,000 downloads across over 20 shopping centres, so a very small fraction of their total visitors. Something to trial via Physical Web beacons perhaps?
John Lewis experiments with Cortexica
Visual search technology is being trialled at John Lewis so shoppers can find similar products based on uploaded images.
Onto the High Street: Event Wrap Up
Omnifi were proud to sponsor the latest TLA Retail Tech event looking at eCommerce brands who are investing in physical retail.
Award winners with Be At One
We've been crowned award winners with Be At One by the Restaurant Marketer & Innovator awards.