Augmented Reality+Retail - AR gets to work in-store
AR in retail hits the mainstream
What started as a trickle is now a flood. AR in retail is gradually entering the mainstream consciousness. Even the Daily Mail is getting in on the act as they report that Amazon might be planning to sell furniture and white goods in real stores – with AR used to help customers visualise the products in their own homes.
More Google Tango trials
We’re also seeing more AR innovation from Google as they trial Project Tango AR projects with US retailers. The most recent is Lowe’s, who have launched an indoor mapping app using augmented reality. Shoppers with Tango-enabled smartphones can search for products, add them to a shopping list and locate the product within the store via an AR interface. Too bad that Tango technology is only available on two niche devices. More PR than AR perhaps, but a nice idea nonetheless, especially for cavernous DIY sheds where locating products is top of the shopper issues list.
Adobe embracing commercial retail applications of AR via Hololens
Finally, content and CRM giant Adobe is playing to its strengths as it combines visuals and marketing data in some Retail Tech focussed AR concepts that are more about commercial applications in-store rather than wizzy consumer facing experiences. It has been ‘putting the Hololens to work’ with a number of concepts. These include an experience that lets shop staff visualise shopper movements around the store through beacon and wifi analytics data overlaid onto the shop environment with Microsoft’s AR goggles. Practical, and almost scalable!
Get real! Why VR in stores is just a distraction.
The hype around in-store VR continues, but in reality there are bigger fish to fry in terms of transformative retail experience.
McDonald’s to launch VR Happy Goggles
McDonald's embraces virtual reality by creating a Happy Meal box which folds into a pair of VR Goggles.
ModiFace smarter mirror debuts at CES
ModiFace launches HD augmented reality mirror at CES featuring advanced face tracking and facial simulation tech.