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Creative Digital Signage

A bespoke approach to in-store content that allows for maximum brand expression.

Meet the Office Insiders – They have the scoop when it comes to shoes;

We worked with Office to leverage their colleagues’ knowledge by showcasing these individuals’ relevant and radical style in store.

Rather than use an off-the-shelf digital signage platform, which has limited creative possibilities, we built our own!

Based on a series of editable templates, this web-based content could easily be edited and updated by the Office team using a client-facing CMS.

Importantly...

Content could be changed on the fly, meaning that new trends, brand partnerships and seasonal offers could be put live there and then.

As a result, customers in their New Oxford Street store could go on a journey from Snapchat style inspiration through to an impactful collage of advice, all shoppable via QR code.

 

Tech Spec

SoftwareWeb front end templates built using
CMSClient facing Contentful CMS integrated with web templates
HardwareIntegration with low profile media players and commercial signage screens.
IoTProximity sensor embedded into screen to trigger state change