Creative Digital Signage
A bespoke approach to in-store content that allows for maximum brand expression.
Meet the Office Insiders – They have the scoop when it comes to shoes;
We worked with Office to leverage their colleagues’ knowledge by showcasing these individuals’ relevant and radical style in store.
Rather than use an off-the-shelf digital signage platform, which has limited creative possibilities, we built our own!
Based on a series of editable templates, this web-based content could easily be edited and updated by the Office team using a client-facing CMS.
Importantly...
Content could be changed on the fly, meaning that new trends, brand partnerships and seasonal offers could be put live there and then.
As a result, customers in their New Oxford Street store could go on a journey from Snapchat style inspiration through to an impactful college of advice, all shoppable via QR code.
Tech Spec
| Software | Web front end templates built using |
| CMS | Client facing Contentful CMS integrated with web templates |
| Hardware | Integration with low profile media players and commercial signage screens. |
| IoT | Proximity sensor embedded into screen to trigger state change |
