Our Mission

We use clever technology to solve retail and leisure challenges, realise new opportunities and create better customer experiences.

Small team - big ideas

Carlos Cabello Ruiz

Lead Android Developer

Carlos is our lead Android developer and manages all of our native app builds on that platform. He has a varied background in Software development, comes from a musical family and brought his bass guitar and a love for Real Madrid from his home in Spain. He is currently on the lookout for a band.

Jack Dewhurst

Technical Director

Jack is our lead engineer and 1/2 Technical Director. He takes care of our native app builds as well as our more hardware and IoT-based innovations and projects. He is a seasoned app creator, having put countless apps live in the app store, for us, for himself and even for strangers.

Will Graham

Junior Developer

Will recently graduated from a coding bootcamp. He has a love of languages which inspired his career change into programming languages. Prior to this, he was an English Teacher in India and Spain for 7 years. Random TV appearances include The Bill and Karl Pilkington’s An Idiot Abroad.

Guy Harper

Junior Developer

Guy is a recently qualified web developer, having changed career not too long ago. Since then he’s taught at a coding bootcamp before joining the Omnifi team, where he works on building web apps. He’s big into JavaScript, fizzy water and board games.

Emily Hoang

Junior Account Executive

Emily has a background in journalism, and focuses on the marketing and communications side of Omnifi. As well as being multi-lingual and subsequently having a love for travel, Emily also has a passion for trainers, and has far too many for her own good.

Nick Holroyd-Doveton

Product & Delivery Director

Nick has been working within mobile delivery for the last 6 years, mainly within the sports and leisure industries. With a strategy, design and development past, he is able to work closely with all members of the team, at any stage of a project.

Simon Liss

Managing Director

Simon is a forward thinking digital innovator, started a mobile agency before the iPhone was launched and in 2014 co-founded Omnifi. He can often be found talking at events (on stage, not at the back) and also finds time to lead the TLA Retail Tech group.

Naz Mehdi

Digital Project Manager

Naz has 8+ years experience as a Digital Project Manager, covering the coordination of both creative and technical deliveries across multiple platforms. Her clients include Domino’s Pizza, Museum of London, Beano Studios and IHG Group. In her downtime she enjoys musicals, travelling and eating out.

Susie Rickard

Business Director

Susie is a Senior Client Service professional, delivering integrated digital solutions for a broad range of clients. She always strives to exceed client expectations and make working together a positive experience. Outside of work, Susie can be found at the park entertaining (wearing out) her two little boys.

Deborah Rothenberg

Digital Project Manager

Deborah is a Digital Project Manager with a passion for ‘marginal gains’. She’s worked 5+ years with design labs and technical innovation start-ups and big corporates like Tesco and General Motors, winning multiple awards. Random fact: Debs once shared a camper van for a week with Ben of Ben and Jerry’s!

Daniel Stanley

Lead Designer

Dan is our designated designer, with a background in mobile app design Dan also works seamlessly across web, interactive and good old fashioned pen and ink. You’ll find his characters and sketches adorning our work and on his Instagram.

Niall Wallace

Technical Director

Niall has a background in web development, having worked for various web agencies across the UK. Random facts: he has a forklift license, and has apparently watched every single film and documentary on Netflix, Amazon Prime, and Sky Go. He is also a massive fan of Disney.

Louise Green

Digital Designer

Our Digital Designer, Louise, loves getting involved in any creative process – from deconstructing the brief and generating ideas, to creating the final outcome. She’s delivered a range of digital solutions for leading brands like Metro.co.uk and MailOnline. When she’s not working, she’s probably planning her next holiday.